DUANESBURG — Dave Pirrone hadn't heard of Snoop Dogg before he spotted the rap artist's name on a stack of glossy fliers dropped off at the Mariaville Lakeside Country Store recently.

As usual, the flier advertising the annual Camp Bisco listed the psychedelic jam band, the Disco Biscuits, along with a procession of small-name urban acts. But this year's event at the nearby Indian Lookout Country Club featured a name that caught the attention of the store owner's teenage daughter.

"I didn't know who he was until she pointed him out in a movie," Pirrone said.

The 35-year-old rapper and actor will headline the first day of the three-day festival July 17-19 at the 177-acre campground off Batter Street. Organizers believe Snoop Dogg's appearance among this year's slate of artists has drawn heightened interest in Camp Bisco, which drew about 5,600 people last year.

DJ Shadow, a household name in the hip-hop world, and Cut Chemist, a fellow record producer, are also scheduled to perform at this year's event. Luis Sandoval, one of the event's publicists, said the powerful combination of acts has nearly sold out the event.

"This is probably the best lineup to date," he said.