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Theaters strategize to keep their seats full

The Depression-era grandeur of the Palace Theatre’s ceiling and walls can be seen from the balcony behind David Allan Miller, conductor of the Albany Symphony.
Photographer: Marc Schultz
The Depression-era grandeur of the Palace Theatre’s ceiling and walls can be seen from the balcony behind David Allan Miller, conductor of the Albany Symphony.
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In an effort to boost ticket sales, Proctors will try to harness the power of word of mouth next year. Fewer residents are buying theater tickets in this tough economy, and both Proctors in Schenectady and the Palace Theatre in Albany are seeing more last-minute sales. So Proctors CEO Philip Morris plans to schedule longer runs for next year’s shows, banking on the theory that interest in the shows will grow as the first viewers ...


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