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Serotta bike business takes off

Serotta Cycles found Ben Serotta is pictured at the company's Saratoga Springs facility.
Serotta Cycles found Ben Serotta is pictured at the company's Saratoga Springs facility.
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Three years ago Ben Serotta was facing difficult decisions forced by the recession and changes in the high-end bicycle market. He had downsized his world-famous bicycle manufacturing business at 41 Geyser Road in Saratoga Springs as larger bicycle manufacturers moved their operations to Asia to save on labor costs. In 2011, he decided to put the state-of-the-art facility up for sale. But the picture has since brightened for Serotta. “It’s a happy landing,” he said ...


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