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Behind the Broadcast: Lindsley brings WTMM-FM sportstalk back to normal

Saturday, April 13, 2013
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Mike Lindsley, the new midday sportstalk show host on WTMM-FM (104.5) is boring.

Normally, the word boring brings with it negative connotations, such as the Lindsley’s show isn’t worth listening to. But in this case, boring is good.

How can boring be good, you ask? Very simple. Lindsley brings a sense of calm to the station.

Lindsley’s show, “Midday with Mike,” replaced “The Noe Show” when Brian Noe left the station last week. Noe’s show, along with the one that followed it, “Game On” with — . . . um . . . um . . . the name of the show’s host escapes me . . . — turned the 1 to 7 p.m. time slot into a gong show. It fell into the abyss of a morning zoo-type show, where there was too much craziness and not enough focus on sports talk. It was difficult to listen to for more than five minutes.

Noe’s two-hour show would end up drifting into “Game On.” If Noe wanted more than a two-hour show, then he should have given himself three hours. After all, Noe was the program director, and he could have expanded his show by an hour after he fired Brian Sinkoff and replaced him with . . . um . . . still can’t place the name.

Anyway, Lindsley, who came to WTMM after working in Syracuse, doesn’t come off like a know-it-all host, which Noe could be sometimes. Lindsley comes off well prepared, and seems to know what he is talking about.

Lindsley has brought a sense of calm to the station, something that was sorely needed. Maybe the other station’s other daily sportstalk show host — why can’t I think of his name — could learn something from Lindsley.

Ratings news

u The final rating for CBS Sports’ coverage of Monday’s NCAA men’s basketball tournament championship game between Louisville and Michigan was a 14.0 with a 22 share, CBS and Turner Sports announced Tuesday.

The rating and share is a 14 percent increase from last year’s 12.3/19 (Kentucky vs. Kansas). Monday’s coverage peaked between 11-11:30 p.m., getting a 16.1/27 and 27.1 million average viewers.

Coverage for the entire 2013 NCAA tournament across Turner Sports (TBS, TNT and TruTV) and CBS Sports averaged a rating/share of 6.7/14, up 10 percent from last year’s 6.1/13, and is the highest average NCAA Tournament rating in eight years (6.9/15; 2005).

The 2013 NCAA tournament on CBS, TBS, TNT and truTV was the most-watched NCAA Tournament in 19 years, according to Nielsen. The tournament averaged 10.7 million total viewers, up 11 percent from last year’s 9.6 million total viewers, and is the highest average for the NCAA tournament since 1994 (11.2 million).

u Viewership and ratings rose for ESPN’s first-round Masters coverage Thursday, with double-digit ratings increases among younger viewers.

The telecast averaged 2,851,000 viewers with a 2.4 household coverage rating based on fast nationals, according to the Nielsen Company. Viewership grew seven percent from last year’s first round, which averaged 2,661,000 viewers, and the rating was an increase of three percent from a 2.3 last year. The rating peaked at a 2.7 from 5-5:30 p.m.

ESPN’s telecast also saw a 16 percent rise in the Male 18-34 dem­ographic, averaging a 1.4 rating vs. a 1.2 for last year’s first round, and a 15 percent rise in the Male 18-49 category.

Parting shots

The road to the Kentucky Derby continues on the NBC Sports Group today. NBC Sports (NBC13 WNYT and NBC13 HD locally) will have the Blue Grass Stakes at 4:30 p.m. At 6 p.m., NBC Sports Network and NBCSN HD will carry the Arkansas Derby. . . .

It’s an all-ECAC Hockey meeting in the NCAA hockey tournament Frozen Four championship game tonight. New Haven, Conn.-area rivals Quinnipiac and Yale face off for the championship at 7 on ESPN and ESPN HD. . . .

CBS Sports (CBS6 WRGB and CBS6 HD) will have the final two rounds of The Masters this weekend. Today’s third-round coverage starts at 3 p.m. Sunday’s final-round coverage begins at 2 p.m. If you miss it, CBS Sports Network and CBSSN HD will re-air the coverage tonight and Sunday at 7. . . .

Time Warner Cable SportsChannel 50 (standard definition) and TWCS-1803 (high definition) will televise the Detroit at Siena men’s lacrosse game today at 1 p.m. Over on TWCS-1, it will be Syracuse hosting Rutgers in a men’s lacrosse match at 1 p.m. . . .

FOX Sports (FOX23 WXXA and FOX23 HD) has the Tampa Bay Rays at the Boston Red Sox today at 1 p.m. . . .

ESPN and ESPN HD will carry the Baltimore Orioles at New York Yankees at 8 p.m. Sunday. . . .

ABC Sports (ABC10 WTEN and ABC10 HD) will have the Chicago Bulls at Miami Heat NBA game at 1 p.m. Sunday.

 
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