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Finding a niche

Proctors eyes Preservation Hall as extra arts venue

Historic building needs fixes, marketing

Proctor's CEO Philip Morris looks over the inside of Universal Preservation Hall in Saratoga Springs in this Oct. 25 photo. (Gazette file photo)
Proctor's CEO Philip Morris looks over the inside of Universal Preservation Hall in Saratoga Springs in this Oct. 25 photo. (Gazette file photo)
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Proctors in Schenectady could help transform the Universal Preservation Hall in Saratoga Springs into a “niche” arts and entertainment facility that would help fill the gaps left by other venues around the Capital Region, a recent usage study determined. The 52-page report submitted to Proctors late last month found the hall faces strong regional competition and will require more strategic planning for its programing to be successful. But the study also determined Proctors would bring ...


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