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Saratoga County tourism campaign focused on Web

Program aims to track, target visitors

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A larger share of Saratoga County’s tourism promotion advertising is being shifted to the Internet this year, and potential visitors are being more specifically targeted, county officials were told Wednesday. The Saratoga County Chamber of Commerce, which contracts to do the county’s tourism marketing, is spending about one-third of its $346,000 in county funding on online marketing and expects the visits to its Web-based tourism sites this year to be 24 million — up 50 ...


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