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Behind the Broadcast: ESPN matches NBC’s offer, keeps rights to Big East sports

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ESPN decided that having a watered-down Big East Conference on its network was better than seeing it on a rival channel. Last Saturday, ESPN decided to match the deal that the Big East Conference made with NBC Sports Group. NBC Sports Group offered $130 million to lure the Big East away from ESPN. It would have the rights to the conference’s basketball and football games. Some of the football games were going to air on ...


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