Online Advertising
 

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Online Advertising Specifications
Dailygazette.com continually incorporates new ad sizes as they become standardized by the Interactive Advertising Bureau (IAB).
Dailygazette.com accepts all standard online ad formats, SWF, GIF, JPG, PNG, BMP.
Please discuss any rich media requests with your sales representative.
All animations/video clips should be limited to :15 seconds in duration and be user induced.


DAILYGAZETTE.COM
AD TYPE
DIMENSIONS
MAX FILE SIZE
HOME PAGE
SECTION FRONT
STORY LEVEL
Billboard
300 x 250
40K
X
X
X
Narrow Skyscraper
120 x 600
40K
X
X
X
Short Skyscraper
120 x 240
30K
X
X
X
Wide Skyscraper
160 x 600
40K
X
X
X
Leaderboard
728 x 90
40K
X
X
X
*Contact Dave Decker, Interactive/Multi-Media Specialist at ddecker@dailygazette.net or 518-395-3041 for CPM pricing information.
FLASH DIMENSIONS MAX FILE SIZE CONTROLS
Flash Animation
(Shockwave)
Any standard
Ad Size
Initial load not to exceed targeted ad size

Must include .SWF File with required clickTag scripts (see below), GIF/JPG provided as back-up, Flash Movies kept below 18 FPS, action script clickTag is required in "basic actions" to ensure click-throughs can be tracked through our ad server and reported on, clickTag code must be embedded in .SWF file:
Click here for instructions on implementing the required action script.

ActionScript 1.0 or 2.0
on (release) {
if (_root.clickTAG.substr(0,4) == "http") {
getURL(_root.clickTAG,_root.TargetAS);
}
}

ActionScript 3.0
MyClickButton.addEventListener(
MouseEvent.CLICK,
function():void {
if (root.loaderInfo.parameters.clickTAG.substr(0,4) == "http") {
navigateToURL(
new URLRequest(root.loaderInfo.parameters.clickTAG),
root.loaderInfo.parameters.TargetAS
);
}
}
);

**Note: clickTag is case sensitive

 

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