Mike Shuster and Lisa Zaccaglini decided to be capitalists after two solid decades of making fine art.
To their great surprise, the Stanford-educated oil painters turned out to be better at creating and marketing an all-American consumer product than they had been at making pictures.
The couple makes Mu Mu Muesli — a whole-grain breakfast cereal that’s catching on in the Northeast. They just sold their 100,000th bag and now supply 125 stores, including seven Whole Foods Markets.