NY insurance market attracts consumers

By Lombardo David
Tuesday, October 8, 2013

More than 40,000 New Yorkers have purchased health care from the state's health exchange in its first week of operations, according to a release from the state Department of Health.

The marketplace, which can be found at www.nystateofhealth.ny.gov, went online on Oct. 1. The enrollment period is open for six months and plans go into effect as soon as Jan. 1, 2014.

“In just over one week, we have already signed up more than 40,000 New Yorkers into low cost health insurance," said NY State of Health Executive Director Donna Frescatore in a statement. "This fast pace of sign-ups shows that New York State’s exchange is working smoothly with an overwhelming response from New Yorkers eager to get access to low cost health insurance."

"We will continue to encourage our state’s residents to sign up for health insurance online, over the phone and at the hundreds of on-site centers we have across New York," she added.

More people have bought insurance in New York's market than any other state's market, according to the state DOH.

Initial high demand for the website caused it to crash the morning it first opened, but those problems have been resolved as demand has waned.

According to the state DOH, rates offered in the marketplace are about half what individuals paid last year. Additionally, about half of the customer's in the marketplace will be eligible for federal subsidies to help purchase health insurance.

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