CARS HOMES JOBS
 

Forget the Mileys and Gagas

By Cady Kuzmich
Tuesday, February 25, 2014

Attention all ladies: We have found the sister-act you all dreamed of starting up as a young girl. With a alternative pop-y sound straight out of a 1980s Molly Ringwald movie, these three sisters have created a niche for themselves in an industry that tends to hyper-sexualize and computerize female musicians. When Haim's snappy upbeat tunes come on the speakers, believe me, listeners' feet begin tapping whether they want to or not. Those disinclined to dancing... you've been warned.

The trio just released a music video for their song "If I could change your mind" off their latest album Days are Gone (2013). The sisters, clad in leather jackets, show off their air-tight choreography and long locks. Their silhouettes dance and clap to the 80's beat, long hair thrashing in the shadows. Still, the viewer's attention remains on the music throughout, despite the sisters' impressive groove. According to Pitchfork, the video was directed by Warren Fu who has also directed videos for Daft Punk. Haim is summer music. Its music that makes you want to put on shorts, sunglasses, red lipstick and dance like your mom danced in 1983. Those dance moves never get old, Mom.

"Forever" a track about a love gone sour features lyrics, "Forever we tried to make it right, together we saw the end in sight. I'm tired of fighting the good fight. If you say the word then I'll say goodbye." Despite the less than cheery lyrics, Haim works its groove-magic on its listeners and forces them to dance in their seats even when they should feel like moping over a failed relationship.

The sisters adopt a darker tone in tracks "Let Me Go" and "My Song 5." In "My Song 5", a stomp-inducing ballad about a woman who has been lied to and cheated. The trio sings, "He's in her heart, on the floor thinkin' that I'll never know" against a background that alternates between sparse claps and harsh electronic buzzing.

Haim is a much needed wake-up call for the music industry to forget its Mileys and its Gagas. To focus on the music and the talented beings creating it rather than focusing on the scantily clad, sexualized beings who just happen to be singing something. As Haim sings in "My Song 5", "Honey, I'm not your honey pie."

 
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