Web designer launches third Internet startup

The co-founder of one of the Capital Region’s leading Web design firms, Mercury Web Solutions in Alb
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The co-founder of one of the Capital Region’s leading Web design firms, Mercury Web Solutions in Albany, which he sold in 2005, has come full circle to compete with the company he started.

Last fall, Matthew Gough launched 10X Consulting, a Saratoga Springs Internet strategy and Web development firm. The 10X moniker represents a business’ opportunity to grow exponentially through Internet services.

“My focus is to help my clients leverage the Internet to grow their business,” said Gough, who graduated from the University at Albany in 1996.

The new firm is similar to Mercury, which Gough established in 2000 and sold to a Long Island couple in 2005. Gough launched 10X after a non-compete clause in their sale agreement expired.

Mercury President Adrienne Buskard declined to comment on 10X.

Gough’s latest venture was his third Internet startup in seven years — earlier this month he launched a Google search division. That arm aims to enhance businesses’ ranking and paid placement results on the search engine giant.

“That appeals to this market. It’s one of those things if you’re not being listed or ranked [on Google] then you’re really missing opportunities to grow your business,” said Gough.

Gough, a 32-year-old Greenville native, took a brief hiatus from the Internet solutions business to create Propelity.com, an employer-friendly online job bank service similar to Monster.com. Gough last month took Propelity offline so he could give the Web site an overhaul. It should relaunch soon.

The new division of 10X, which has received Google Ad Pro certification from the Mountain View, Calif., search engine, is expected it to reach $2 million in revenue within three years. A team of 20 Internet specialists supports 10X.

But Gough faces challenges in recapturing market share from his old enterprise. In May, the Albany Ad Club of Professional Communicators presented Mercury with the NORI award, which recognizes outstanding achievement and communications among area businesses.

Gough said he decided to return to the Internet strategy and Web development industry because “I love it” and not because of any difficulties with Propelity. Customers of 10X include Comfortex in Colonie and FASNY Federal Credit Union in Albany.

As the Internet revolutionizes the art of advertising, a growing number of area firms are honing their search engine marketing skills.

North American advertisers in 2006 spent $9.4 billion on search engine marketing — a figure projected to reach $18.6 billion by 2011, according to the Search Engine Marketing Professional Organization, a Wakefield, Mass.-based trade organization.

The Vienna, Va.-based Innovectra in September secured $2.3 million in venture capital for its LeadStream product. Innovectra operates a call center and customer management database center in Troy.

LeadStream enhances businesses’ searchability on Yahoo! and Google. Innovectra expects to expand its Troy work force of 25 by 50 percent this year.

Categories: Business

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