As what increasingly looks like a recession takes hold of the national economy, Capital Region developers are trying to deliver to consumers an uplifting message: You live around Albany.
The Capital Region Builders & Remodelers Association Tuesday kicked off a promotional campaign designed to highlight the region’s economic growth at a time of national contraction. At Proctors’ GE Theatre, the Albany trade association hosted a symposium, where business leaders from the Luther Forest Technology Campus to the National Association of Home Builders attempted to convince a crowd of over 400 that the region’s economy is the “shining star” of the nation.
The CRBRA plans to follow up the symposium with an approximately $40,000, two-month marketing campaign featuring television and Internet advertisements stressing how the region is “building momentum.” The organization is focusing on that message because it worries developments in the nation’s economy are eclipsing the awareness of local progress.
“The more we can tell the story, the more it’s going to have a positive impact,” said CRBRA Executive Officer Pam Krison.
For more on this story, read Wednesday’s edition of The Daily Gazette.