Chemical manufacturer SI Group wants its customers around the world to know that it is going “green,” according to its new “StrategicGreen” initiative launched Thursday.
SI Group Brand Marketing Manager Juliana Lam said the StrategicGreen brand has been in the works for several months as a means of communicating the company’s past success at tailoring its chemical products to meet ever increasing, and widely varying, environmental standards around the world as well as manufacturing new chemicals specifically for certain customers.
“This is something we see as increasingly important, and that’s why we’re talking about it now. We’re seeing an increasing demand for green products, and it’s an important initiative to SI Group and the industry as a whole,” Lam said.
As part of the StrategicGreen initiative, SI Group has assembled case studies of past examples of when the company was able to create new chemical products or modify existing ones to meet a customer’s environmental needs.
Lam said one example of SI Group’s green capabilities was shown in 2005, when the company developed a resin called “elaztobond” at its plant in Rotterdam. Elaztobond performed the same job as an earlier SI Group product but eliminated a toxic emission of concern to its customer and had decreased flammability.
The StategicGreen initiative was publicized Thursday by Media Logic, the Albany-based marketing and public relations firm that SI Group first contracted with in June to promote a new product, the first outsourcing of its marketing efforts for the 102-year-old firm, which has its headquarters on Balltown Road.
According to SI Group, the theme of its StategicGreen initiative is illustrating for old and new customers that SI Group can provide solutions to reduce volatile organic compounds, improve workplace safety, lower energy costs and other benefits.
On March 12, the U.S. Environmental Protection Agency issued new eight-hour ozone standards, lowering them from 0.08 parts per million to 0.075 parts per million. Because ozone is measured out to three decimal places, the standard had effectively been 0.084 ppm because areas with ozone levels as high as 0.084 ppm were considered as meeting the 0.08 ppm standard because of rounding, according to the EPA.
Lam said any of SI Group’s customers in EPA ozone noncompliance areas could benefit from the company’s ability to cut volatile organic compound emissions from its products.