Spanish-language paper Registro off newsstands

The presses have stopped for another Capital Region startup print news publication, this time taking
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The presses have stopped for another Capital Region startup print news publication, this time taking the Journal Register Co.’s Spanish-language newspaper off newsstands.

Registro, the bimonthly newspaper that operated out of The Record newsroom in Troy, ceased printing two weeks ago, according to Registro’s former editor, Rosa Luisi. She recently took over Journal Register’s larger Spanish-language paper in New Haven, Conn.

“It was a great experience. It was a bit challenging because there’s a bigger [Spanish-speaking] community here” in New Haven, said Luisi, a Puerto Rican native.

The Trenton, N.J.-based Journal Register in March 2007 rolled out the New York version of Registro, which had a circulation of 5,000. The free-distribution paper appeared at newsstands in Troy, Schenectady, Albany and Amsterdam. Luisi declined to comment on Registro’s advertising success.

Journal Register in 2005 launched the Connecticut version of Registro out of its New Haven Register newsroom. The Connecticut Registro has a circulation of 40,000.

The closure of the Troy paper continues Journal Register’s publishing woes. Like newspapers across the country, Journal Register has been struggling with slumping circulation levels and ad revenues. The company, which owns 22 daily and 310 non-daily publications, on Monday announced it has hired Lazard Freres & Co. to serve as its financial advisor and “evaluate our strategic options.”

The New York Stock Exchange on Friday announced it would delist Journal Register because its stock was trading below the minimum average $1 per share closing price. Journal Register’s stock closed Friday at 26 cents per share, compared with an adjusted $11.76 two years earlier.

Before working for the Troy startup paper, Luisi served as an assistant editor for the Connecticut Registro. She said she was transferred back to that paper after its editor, Julio Urdaneta, resigned. Journal Register attempted to fill Luisi’s position in Troy but failed to find a replacement, she said.

Journal Register Director of Specialty Publications Jonathan Cooper did not immediately return a call Friday seeking comment.

Registro’s demise came about four months after the Kingston-based Luminary Publishing pulled the plug on its Capital Region version of Chronogram, which launched last summer.

The glossy publication was based in Delmar and had a monthly circulation of 25,000. Although Chronogram has a strong presence in its native Hudson Valley, Luminary President Jason Stern said it had trouble attracting advertisers in the Albany area.

Journal Register had hoped the region’s growing Spanish-speaking population would buoy Registro in Troy. Hispanics and Latinos make up 5.3 percent of the population of Albany, Troy and Schenectady and 16 percent of Amsterdam, according to 2000 U.S. Census Bureau data. But between 1997 and 2002, the Census Bureau said Capital Region’s number of Hispanic-owned businesses fell to 582 from 978.

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