A recently completed $100 million renovation has already made the Colonie Center bigger, but in September the mall will get “Big” — Tom Hanks-style — as Macy’s opens an in-store FAO Schwarz toy store.
The Colonie Center’s Macy’s has been selected for one of the 275 FAO-operated, in-store toy stores slated to open this fall, according to a spokeswoman for the Cincinnati department store chain.
Wanting to tap into the toy market with a powerful private label collection, Macy’s last month entered into an exclusive agreement with FAO. FAO is the 146-year-old toy retailer whose landmark toy store in New York played an important part in the 1988 film “Big.”
Over the next two years, FAO will run 685 toy stores in Macy’s. The two companies started testing the in-store FAO concept at a Macy’s in Chicago, which sold specialty toys, stuffed animals and other items.
During the fall, 75 full-size in-store FAOs will open in Macy’s. The remaining 200 locations will be up to 300 square feet.
The Colonie FAO might be 1,000 square feet. The Colonie department store is the strongest performing Macy’s in upstate New York. The mall also houses a K.B. Toys store, which also underwent renovations last year.
“Macy’s is a powerful draw now, and the fact that they’re putting in an FAO Schwarz just shows how far the mall has come,” said Colonie Center General Manager Joseph Millet.
Colonie Center last month marked the completion of its nearly 30-month overhaul, which equipped it with a 13-screen Regal Cinemas and several new tenants, including a Barnes and Noble, L.L. Bean and Cheesecake Factory.
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