Daily Gazette, Leader-Herald among few newspapers gaining circulation

The Daily Gazette and The Leader-Herald in Gloversville were among a handful of small-city newspaper
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The Daily Gazette and The Leader-Herald in Gloversville were among a handful of small-city newspapers in New York to have daily circulation growth during the past six months, according to the Audit Bureau of Circulations.

As of March 31, The Gazette’s average weekday circulation grew to 62,015, up from last September’s figure of 61,293. The circulation figures reflect online as well as print subscriptions.

The Sunday newspaper saw a decline, to 61,883 from 62,026. The Gazette is privately owned.

This is the second consecutive year The Daily Gazette has seen circulation growth. Last year, its circulation increased 22 percent.

Gazette General Manager Dan Beck credited the circulation increase to a combination of ongoing promotion and marketing campaigns and the newspaper’s comprehensive package of news, sports and other information. “Over the last six months, we continue to grow readership of The Gazette as more readers turn to us for their local news,” Beck said.

The Leader-Herald, owned by Ogden Newspapers, saw its average daily circulation increase to 9,107 from 9,094. Its Sunday circulation was 11,108, up from 10,738.

Circulation figures for other newspapers in the region were:

Times Union, Colonie: Daily, 66,835 in 2011, down from 68,992; Sunday, 128,565 in 2011, down from 131,363.

Post Star, Glens Falls: Daily, 25,705, down from 26,798; Sunday, 28,444, down from 30,257.

The Saratogian, Saratoga Springs: Daily, 6,889, down from 7,999; Sunday, 7,220, down from 7,999.

Categories: Business

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