Behind the Broadcast: As expected, Jacobs sticks foot in mouth

PHOTOGRAPHER: Ken Schott

Just my luck. I go down to Philadelphia for a couple of days earlier this week to visit my mother, who is recovering from a broken leg, and I miss ESPN Radio 104.5 The Team (WTMM) talkshow host Bruce

Jacobs put his foot in his mouth.

During his “Game On” show Tuesday, Jacobs made some derogatory remarks about the WNBA. Thankfully, he was called out about it and got in some trouble.

Jacobs apologized for his comments during Wednesday’s show.

So, if you had bet that Jacobs would get in trouble three months into his job at WTMM, congratulations. You are the winner of a chance to be the new host of the 3-7 p.m. time slot WHEN Jacobs gets in trouble again. Yes, not if, but when, because it will happen again.

As I mentioned back in my Sept. 24 column after the mystifying, controversial firing of Brian Sinkoff, Jacobs has a shady past. And I will mention it again. Jacobs was also a conservative talkshow host in Phoenix, and some of the things he has said have gotten him in hot water. Do a Google search on him and you will find articles and YouTube videos he did.

Jacobs should learn that you never, ever take shots at women’s athletics. It’s only going to cause trouble. You only need to look back over four years ago, when CBS Radio fired longtime WFAN-AM (660) morning radio host Don Imus after he made a racially derogatory remark about the Rutgers women’s basketball team.

I am willing to accept Jacobs’ apology. However, the management at Townsquare Media, which runs the station, must serve notice to Jacobs that he won’t be employed much longer if he says something like that again.

If that happens, then that “business decision” that station program director Brian Noe cited as the reason Sinkoff was fired and Jacobs was brought in will look very stupid.

As I said in my column three months ago, I’ll would give WTMM six months before someone realized it made a bad business decision. We’re halfway there.