J.C. Penney is sorry, and it wants your business back.
That’s the gist of its latest ad, a public mea culpa that the mid-priced department store put on its YouTube and Facebook pages.
The ad, titled “It’s no secret,” shows shots of women working, playing with their children and doing other everyday activities.
“Recently J.C. Penney changed,” a voiceover states. “Some changes you liked, and some you didn’t. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you.”
The ad comes after the Plano, Texas, company last month fired its CEO, Ron Johnson. Johnson’s changes included getting rid of most sales and bringing in new hip brands. The strategy alienated Penney’s loyal customers and caused sales to plummet.
GAZETTE COVERAGE
Ensure access to everything we do, today and every day, check out our subscribe page at DailyGazette.com/SubscribeMore from The Daily Gazette:
Amsterdam honors sacrifice of fallen service members on Memorial Day
Schenectady Police ID victim in Sunday homicide, searching for person of interest
State Thruway Authority owed hundreds of millions in unpaid tolls, fees
Canajoharie high schooler to donate 18 inches of hair, over $2K to Wigs for Kids
Frost impact varies for apple, wine producers in greater Capital Region
