SARATOGA SPRINGS — Saratoga Juice Bar is changing the name of its growing wholesale juice business to Legacy Juice Works.
The new name ties the healthful image the company projects for its cold-pressed juices with Saratoga Springs’ 200-year legacy as a wellness destination. It also resolves a challenge filed in April 2016 by Saratoga Spring Water Company over the right to use the word “Saratoga.” The name change takes effect at the end of the month.
Saratoga Juice Bar co-owner Christel MacLean called the renaming part of an amicable settlement of the dispute.
Co-owner Colin MacLean said the couple’s retail business at 382 Broadway will retain the “Saratoga Juice Bar” moniker. Only the wholesale business is changing its name; the bottles of juice will remain the same size and shape, but the front will bear the “Legacy Juice Works” label.
The rear of the bottle will continue to offer a short narrative of the company’s history.
“Our story never changes — we are who we are,” said Colin MacLean, adding that he doesn’t expect the name change to be a detriment to retail sales.
“We feel as we go broader in the marketplace, it’s going to benefit us,” he added.
New York City and Los Angeles, where the company has production facilities, are both focal points of the business’s expansion effort.
The company’s cold-pressed juices and wellness shots are now sold in more than 500 retail locations, including CVS, Hannaford, Price Chopper/Market 32 and Wegmans, plus additional non-retail locations such as gyms, spas, restaurants and hotels.
Also Wednesday, the MacLeans announced the launch of a suite of organic tart cherry beverages — three 8-ounce bottles and a 2-ounce wellness shot.
The company is raising capital for other initiatives, Colin MacLean said. They include additional products and a new e-commerce platform. It also will continue to support health, education and wellness-related organizations locally and nationally. In 2018, the company plans to donate a portion of retail and wholesale profits to The Breast Cancer Research Foundation and Feeding America.
The MacLeans were longtime restaurateurs in Saratoga Springs but closed their last eatery — The Circus Cafe — in September so they could devote full attention to the juice business.
As the wholesale line grows, so do sales at the Broadway retail location, Colin MacLean said.
“We’re up quite a bit this year in revenue; the Juice Bar is doing very well,” he said.