Rivers Casino names new general manager

Rob Long has spent his career in the casino industry
Rob Long
Rob Long

SCHENECTADY — A former president and CEO of casinos in Mississippi has been named the general manager at Rivers Casino & Resort Schenectady.

Rob Long replaces interim general manager Justin Moore, who took over last month after the casino’s first general manager, Mary Cheeks, departed after about nine months at the casino’s helm and after seven years with Rush Street Gaming, the casino’s owner.

Long began his career in gaming in the late 1970s as a staff member of the Gaming Control Board of Reno, Nevada, according to a prepared statement by Rush Street. He then worked at Harrah’s Reno Hotel & Casino, where he rotated through several departments, including surveillance, table games and operations. 

Since then, Long has held leadership positions throughout various Midwest and Central U.S. gaming markets—Davenport, Iowa; Biloxi, Mississippi; and St. Louis, Missouri.

Rivers has consistently failed to meet revenue projections included in the plan it pitched to New York State, as it was competing with other proposed casino projects for a license to operate.

While the company projected annual revenue would come in between $181 million and $222 million, reported actual revenue so far this year puts the operation on pace to reach closer to $140 million, according to reports filed with the state Gaming Commission.

The $330 million facility, which employs around 1,100 people, replaced the former Alco locomotive factory, a contaminated and derelict eyesore.

Long has particular expertise in establishing new properties in emerging gaming markets, Rush Street said in announcing his appointment on Friday.

“Rob is an exceptional individual with a well-established track record of running top-performing casinos all over the country,” said Rush Street CEO Greg Carlin, in the prepared statement. “We are thrilled to have him back at Rush Street as the general manager of Rivers Casino and Resort Schenectady.”

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