Since 1976, Dawn Behuniak has held a number of positions within The Daily Gazette’s Advertising Department. After getting her start in the Art Department, she became an Inside Advertising Sales Representative, covered various territories as an Outside Advertising Sales Representative and then came back in-house to supervise the Classified Phone Room. From there, she became a Real Estate Advertising Sales Representative and served as the Insert Coordinator before becoming a Major Accounts Manager.
In her current role, Behuniak’s primary responsibility is to sell print, digital and insert advertising to large accounts not only based in the Albany area, but those across the country as well.
One important aspect of her position is to inform advertisers about the demographics of The Daily Gazette’s readers.
“Many larger accounts are handled by agencies that are out of state and do not know this area,” explained Behuniak.
“It’s important to educate them [about] what regions we cover and who our readers are to help them better represent their clients and bring them results with their advertising.”
Behuniak says that both the family-owned atmosphere and the ability to continue learning, in particular, the ongoing development of digital advertising, have led to her 43-year tenure as a Daily Gazette employee.
“I’ve learned so much while working for The Daily Gazette. Digital advertising is the newest topic that continues to grow… . [and] the digital world continues to change.”
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Behuniak treasures the friendships she’s formed over the years with a number of her colleagues, both past and present.
“[While] many have moved on or retired from The Daily Gazette, I still remain close friends with many of those retired and former employees.”
She also remembers one of David Hume’s small yet meaningful daily routines: “coming around each morning to say hello. It was a great way to start our day. David made every employee feel very special and important.”