Niskayuna establishes consistent logo across school district


The Niskayuna School District has solidified what its logo is as part of an initiative to provide consistency across the district as it continues to build its brand.

“This discussion represents many different initiatives coming together,” said Matt Leon, the district spokesperson, Tuesday.

Leon said this comes after the school district developed a new vision and mission statement that was adopted by the board in August. That new concept is included in the brand guide that Leon and Lindsay Quackenbush presented to the board at its Jan. 18 meeting. Quackenbush is an employee of Capital Region BOCES’ communication services and works in the school district two days a week as a digital content specialist.

The guide lays out different uses for the logo and what colors and fonts can be used as well.

A logo is the tool representing the brand, such as the Niskayuna N, Quackenbush said at the meeting. The brand, she said, is the emotion and memories sparked from seeing the logo.

“For instance, you’re driving around the Capital Region, you pull up to a stop light, you see that bumper sticker, it’s the Nisky N, you’re seeing that logo,” she said. “When I’m in the car and if anyone will listen I talk about my time here because I’m a 2002 graduate. I talk about how I had a great time and the education helped shape the thinker and the person I am. That is the brand.”

Having a consistent logo across the district will play an important role as the district gets underway with its capital improvement plans, Leon said.

“This was especially important as we consider things like the aesthetic of the new multi-sport athletic field within the track and signage at upgraded outdoor athletic fields,” he said.

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The guide also comes at a time when the booster club has opened an apparel store where people can purchase items to show their Niskayuna pride.

“The idea of more unity and consistency and initiatives like the store are simply to make it visible that we are all part of one big Nisky family,” Leon said.

Leon said the next steps are sharing the guide with employees across the district.

Board members like Brian Backus were delighted to see the guide and the store ready to go.

“It’s fantastic,” he said.

Board member Howard Schlossberg asked about implications with trademarking the logo.

Leon and Quackenbush said they were not sure whether the logo was copyrighted.

“I’m not a copyright lawyer, but I’m pretty sure that would be a matter of district board policy in terms of allowable uses because all that copyright does is prevent other districts from using the same information, the same logo,” said Sara Rogerson, the vice president of the school board, noting it’s something the policy committee should look in to.

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