Schenectady County

Schenectady County Ale Trail Passport relaunched as spring approaches

Wolf Hollow Brewing Co. co-founder Pete Bednarek serves up beer at the Glenville brewery in 2019.

Wolf Hollow Brewing Co. co-founder Pete Bednarek serves up beer at the Glenville brewery in 2019.

SCHENECTADY — It’s never not beer-drinking season, but with warmer weather on the horizon and COVID on the wane, Discover Schenectady is making a renewed push for visitors to come to the county’s breweries.

The promotional agency this week relaunched the Schenectady Ale Trail Passport, which since 2018 has offered a fixed-price ticket to sample beer at six participating breweries in the county: Back Barn, Druthers, Frog Alley, Great Flats, Mad Jack and Wolf Hollow.

The passport never went on pause but interest in it did lag during the worst of the pandemic, said Todd Garofano, executive director of Discover Schenectady. 

“We still had some sales here and there but it’s really starting to pick up now,” he said.

A $40 passport is good for one pint or a flight of samples at each of the six breweries. New for the relaunch is a $20 pass for three breweries.

Garofano said the three-brewery pass is intended more for short-term visitors who can’t hit all six stops during their limited time here. There’s no expiration date on the six-brewery Passport, so an area resident could hit one at a time over the course of weeks or months, or instead visit multiple breweries in a single day with a designated driver or shuttle bus.

Garofano said the promotional effort may get a wider mission in the next few years: “We are starting to discuss expanding the Ale Trail to the distilleries as well,” he said.

There is currently one craft spirits producer in the county, The Schenectady Distilling Company in Glenville. But the owner of Frog Alley has built a distillery next to the brewery. And Wolf Hollow’s neighbor to the west, the former Riverside Maple Farms, will become the new home of Murray’s Fools Distilling Co., which is currently outside Plattsburgh.

The beer-maple footpath that linked Wolf Hollow to Riverview will remain in use as a beer-whiskey trail.

“That’s going to be a destination in itself,” Garofano said.

Wolf Hollow Brewing Co. co-founder Pete Bednarek said he was glad to see the three-brewery Pass added to the options.

“We have appreciated getting to share all the locally made products with folks in the greater Capital Region as they make their way to each of our venues,” he said in a news release, “and I expect the 3-brewery pass will allow us to introduce ourselves and our beers to visitors from all over this region and beyond.”

Reach John Cropley at [email protected], 518-395-3104 or @cropjohn on Twitter.

Categories: Business, News, Rotterdam, Schenectady, Scotia Glenville, Your Niskayuna

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