When Proctors’ CEO Philip Morris scheduled “The Phantom of the Opera” for four weeks in February of 2006, some people suggested he and the area theater community were taking on a little more than they could handle. Those people, it appears, were wrong.
Today at the GE Theatre in the Proctors complex, Morris announced the 2009-2010 Key Private Bank Broadway Series and the Schenectady-Broadway bond seems stronger than ever. “Wicked,” as was previously announced last season, will spend four weeks during the holiday season at Proctors, while the rest of the lineup includes “The Color Purple” in October, “The 39 Steps” in November, “Spring Awakening” in February, and “South Pacific” in April. Also, from July 28-Aug. 2 of this summer, Proctors will host Jonathan Larson’s musical “Rent,” and the cast will include Anthony Rapp and Adam Pascal, two members of the original Broadway production.
“I think this really shows that we have arrived,” said Morris, who last year rode into the press conference on a motorcycle to announce the 2008-2009 season, which included ‘Happy Days: A New Musical.’ “I didn’t have to ride in on a motorcycle this year. There were no theatrics. The schedule for next season stands on its own.”
-- July 28-Aug. 2 — “Rent,” by Jonathan Larson.
-- Oct. 13-18 — “The Color Purple,” presented by Oprah Winfrey.
-- Nov. 17-22 — “The 39 Steps,” adapted from the Alfred Hitchcock movie.
-- Dec. 9-Jan. 3 — “Wicked,” the winner of three Tonys.
-- Feb. 16-21 — “Spring Awakening,” by Steven Sater.
-- April 14-18 — “South Pacific,” a revival of the Rodgers and Hammerstein classic.