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Editorial: NYPIRG's feverish pitch

Editorial: NYPIRG's feverish pitch

Too casual with global warming PR campaign

We find that the New York Public Interest Research Group is on the right side of most of the government and environmental issues it concerns itself with. Global warming is one of them. But NYPIRG doesn’t help its cause, or credibility, with simplistic public relations efforts like this header on an e-mail sent out to news organizations around the state. It read: “Hot enough for you? Urge Senate to pass climate change bill!”

Perhaps whoever wrote that was just trying to be clever, and knows that four or five very hot days in July aren’t evidence of anything. Heat waves come with summer. It is the steady increase in average temperatures over time, and its correlation with the amount of carbon in the atmosphere, that has most scientists convinced that global warming is taking place, and that it is primarily man-made.

There are some people, most of them non-scientists and most of them conservatives, who believe otherwise. If they accept that the earth is warming at all, they attribute it to sunspots or volcanoes or something other than us humans and our greenhouse gases.

Fox News is one of the leading deniers, and tried to use last winter’s cold snap to disprove global warming. Does NYPIRG really want to be in company like that? Deviating from careful science to easy exaggeration on this issue opens it not only to ridicule from its enemies, but questions from its friends.

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