The Johnstown Holiday Parade, a city tradition entering its 10th year, is looking for groups, organizations, companies and musicians to march in the downtown spectacle Nov. 16.
The entry deadline is Nov. 12, said parade marshal Karen Coppola. There is no fee for nonprofit organizations and a $25 fee for all others, she said. The parade starts at 7 p.m. This year’s theme is “Charlie Brown and Characters” and “Winter Wonderland.”
The Gazette is among the sponsors of the annual event.
“We usually get more than 100 participants. They include marchers, floats, bands and the Santa trailer,” she said. “We have people who represent the community, fire departments and veterans groups. We get people from all over, from Schenectady, Amsterdam, Saratoga, Northville, Johnstown.”
The highlight is, as expected, the appearance of Santa in a sleigh, surrounded by reindeer and elves. Santa’s sleigh is on the back of a tractor-trailer. The reindeer are fake, but the elves are real. They will march alongside Santa and distribute bags of candy to children lining the parade route.
The Johnstown Holiday Parade, a city tradition entering its 10th year, is looking for groups, organizations, companies and musicians to march in the Nov. 16 event through downtown.
The entry deadline is Nov. 12, said parade marshal Karen Coppola. There is no fee for non-profit organizations and $25 for all others, she said. The parade starts at 7 p.m. This year's theme is "Charlie Brown and Characters" and "Winter Wonderland."
For more information, call 424-1796.
“The children love it,” Coppola said. “We stuff 5,000 bags of candy every year. It is a lot and we personalize them. We take the name tags and say ‘From Santa.’ ”
She said all 5,000 bags will be gone by the time Santa travels from the start of the parade at West Madison Avenue, near the Wells Nursing Home, to South Melcher Street, along Main Street and ending at South Chase Street — 1.5 miles.
Several downtown merchants will be open during the parade, and several vendors will set up shop in the Sir William Johnson Park, offering hand-crafted jewelry and hand-knitted gloves. There also will be a vendor selling food in the park.
“It is well worth it for people who want to do early Christmas shopping,” Coppola said.
Donations from the community help cover the parade’s costs, she said.
“We do need cash donations still,” she said. “All the money we get goes towards expenses of the parade. Any leftover funds go to help needy children and the elderly. Because of the storm, we may focus on that this year.”