Holiday on the Avenue is back in Scotia this Sunday after a one-year hiatus.
The Scotia Business Improvement District last year canceled the roughly 15-year-old event — which closes down Mohawk Avenue for vendors and entertainment — because they believed it had gotten a bit stale. Organizers have given it a face lift, according to Karen Ballester, event co-chairwoman.
“We wanted to provide a new-and-improved event this year. We definitely added more kids’ activities and more businesses are involved this year,” she said.
The lineup of performers:
• 1 p.m.: Scotia Glenville Strings
• 1:15: Rudolph at Scotia Cinema
• 1:30: Scotia-Glenville eighth-grade chorus
• 2:00: The Puppet People
• 2:00: Makeel Christian School
• 2:30: Scotia Glenville Choralaires
• 2:45: Elvis performance
• 3:00: East Glenville Community Church
• 3:00: Barbershop Quartet at Vern’s Barber Shop
• 3:15: ReVamped, an a capella group
Among the activities that will take place from 1 to 4 p.m. are visits with Santa and Mrs. Claus, pony rides, a petting zoo, craft projects, a gingerbread contest, photo booth and the Puppet People. “We know they have a nice following,” Ballester said.
Children can also write letters to Santa, which will be delivered to Macy’s to support the Make-A-Wish Foundation, according to Ballester. The retailer donates $1 to the charity for every letter received, up to $1 million.
There will be a chili tasting contest featuring six businesses along Mohawk Avenue.
One of the criticisms that led to last year’s cancellation was a lack of activities, especially musical entertainment. Ballester said organizers have listened and responded. “We have lots of live music inside and outside this year.”
She said organizers have also moved the event to earlier in the day so it is a little warmer and easier for people, especially children, to walk around and enjoy the activities.
Holiday on the Avenue is a big draw for the community, according to Ballester. “It also helps the businesses along the avenue to showcase the village,” she said.
Scotia BID Executive Director Nell Burrows praised the organizers for revitalizing the event.
“BID board members were really impressed with the new idea and things that were going on,” she said. “We’re excited to have it back.”