A business on Shaker Road in Latham is selling special decals to raise money to support families and friends of victims killed in last Friday’s shooting at an elementary school in Connecticut.
The owners of ESI Powersports Dungeon, 872 Albany Shaker Road, said they are selling the decals for $5 each. They will give proceeds to the Sandy Hook School Support Fund. Newtown Savings Bank in Newtown, Conn., is administering the trust fund, which was set up by the local United Way organization.
The 4-inch by 6-inch decal features the black letters “S” and “H,” standing for Sandy Hook, surrounding a black heart containing the number 26, for the number of victims. The names of all the victims are contained on a black border surrounding the lettering.
Kevin O’Flaherty, co-owner of ESI Powersports Dungeon, said he and partners Evan Calarco and Jody Warman have close friends who live in a Connecticut community that borders Sandy Hook.
“Their kids were in closets for two to three hours in lockdown in schools near Sandy Hook,” he said. “It is a tragic event, and while our friends were not immediately involved, they were impacted.”
The three men decided Monday they wanted to help the Sandy Hook community heal from the tragedy and decided to use decals as a fundraiser.
“We are hoping to raise a couple of bucks and help out the local schools,” O’Flaherty said.
The men had 250 stickers created and have sold about 100 already. “What the money is used for is not our concern. We just want to provide some type of monetary support,” O’Flaherty said.
Decals can be purchased online at www.esicycleproducts.com and www.nynjapwc.com or through the company’s Facebook page, “ESI Powersports Dungeon.”
The decals were produced locally and can be reordered quickly if demand for them increases, O’Flaherty said.
“We hope to have to cut another 1,000 of them,” he said.