Lia Group has announced that beginning Tuesday, its four area Gold’s Gyms in Clifton Park, Latham, Niskayuna and Guilderland will operate under the newly created brand VENT Fitness.
“We have enjoyed a long partnership with Gold’s Gym during which time the brand has greatly evolved,” said William Lia Jr. “We are thankful for the many relationships created and will always have a tremendous amount of respect for our friends in the Gold’s Gym family.”
Existing Gold’s Gym members from the affected locations will keep their membership benefits under the new VENT Fitness brand and the gyms will begin offering three levels of membership to new members with the first level starting at $9.99 a month.
The 45,000-square-foot flagship VENT Fitness center is being constructed at Hamilton Square in Guilderland, according to a news release. It will house a basketball court, swimming pool, rock climbing wall and a number of large and small group training rooms.
Future plans include renovations, new equipment and programming at the three other existing locations. VENT Fitness also will be looking to add as many as four new locations in the Capital District over the next two years.