Subscriber login

Welcome to our new site. You will need to reset your password if this is your first time logging in. Please click here to reset your password.
Editorials
What you need to know for 01/16/2017

Metroplex should treat theatergoers like other lot customers

Metroplex should treat theatergoers like other lot customers

Why a 'special price' for Proctors' matinee patrons?

Proctors doesn’t hold very many midweek matinees — maybe a half-dozen each year — but when it does, the people from Metroplex, which runs the city’s downtown surface parking lots, get a piece of the action: 5 bucks a car. That wouldn’t be a problem except that non-Proctors patrons vying for spaces in those lots have to fork over a fiver, too — unless the lot attendant asks where they’re headed and ascertains that it’s not Proctors. Then the lots’ usual fee structure applies: first two hours free, $3 for the third hour and $1 for each additional.

Nearby merchants say their customers don’t know that the big “$5 event parking” signs that get put up for these shows don’t apply to them, and even if the lot attendants do inquire as to the patrons’ destination, and don’t charge those not headed for Proctors, they have to pull into the lot just to hear the good news. But some get discouraged by the sign and just drive off.

Metroplex could correct what is admittedly a petty problem by changing its policy so that Proctors patrons aren’t treated any differently than others who come downtown: Get rid of the $5 “event parking” fee (which theatergoers, anyway, can avoid, by using the Broadway garage) and charge Proctors patrons the same as other surface lot users. For almost all shows, that would be a minimum of $3. Why are Proctors’ patrons charged more, anyway?

The small sacrifice of revenue is worth the goodwill. And since publicity about this loophole may encourage Proctors’ flintier patrons to fib when asked their destination, it seems only a matter of time before the pot of five-dollar bills starts shrinking, in any case.

You have 0 articles 1 articles 2 articles 3 articles 4 articles 5 articles 6 articles 7 articles remaining of Daily Gazette free premium content.

You have reached your monthly premium content limit.

Continue to enjoy Daily Gazette premium content by becoming a subscriber.
Already a subscriber? Log In