Price Chopper is paying a $100,000 penalty for allegedly deceptive advertising practices.
New York State Attorney General Eric Schneiderman announced an agreement with the Schenectady-based grocery store, which has agreed to change the way it advertises and promotes its coupons. The agreement stems from an investigation prompted by complaints about coupons that failed to disclose certain restrictions.
“In the current economy, it is more important than ever that consumers be presented with clear information about the terms and conditions of coupons and other sale offers," Schneiderman said in a statement. "Price Chopper used deceptive business practices to mislead price-conscious consumers and extract hard-earned money from them by hindering their ability to shop competitively and save on groceries. Today’s agreement ensures that consumers will be protected from misleading advertising at these stores in the future."
The investigation revealed that Price Chopper advertised that it was accepting double coupons, while not disclosing restrictions surrounding the policy.