The Kosineski family entered the newspaper business in a sprint.
Just a month after purchasing The Recorder along with its four weekly newspapers through Port Jackson Media LLC, an offshoot of Benchemark, their commercial printing company, they’re looking to expand into Schenectady and switch from morning to afternoon delivery.
“We’re looking at all the angles,” said owner Bob Kosineski Sr. “We’re businessmen, not newspapermen. This is how we do things.”
At the time of the sale, he said: “I don’t want to sell newspapers in Schenectady. That’s not our market.”
With just a few weeks of newspaper experience, he changed his mind.
Bob Kosineski Jr., who runs Port Jackson Media LLC with his father, said Tuesday the company is in the process of starting their own Schenectady newspaper, a separate edition of The Recorder.
The Schenectady area is already covered by The Daily Gazette and Times Union, but he said that’s not a problem.
“I don’t know if anyone has been watching our growth over the last few years,” he said. “If I can channel even a fraction of our momentum into the news industry, a Schenectady paper is well within our grasp.”
At the same time, the company is considering a switch from morning to afternoon delivery. According to an announcement brought to The Gazette’s attention by a Recorder carrier, “On Tuesday, Sept. 3, The Recorder will become an afternoon newspaper on weekdays with a Saturday morning-delivered Weekend Edition.”
Despite the announcement, Kosineski Sr. said Tuesday the paper is just testing the waters. Shortly after the paper changed hands, Recorder subscribers were asked to vote on when they’d like to receive their papers.
“We got 1,200 responses,” he said. “Afternoon came out a bit ahead.”
Kosineski Sr. grew up in Amsterdam delivering The Recorder in the late 1950s. An afternoon printing would allow school kids to deliver papers after class, as they did decades ago.
The main advantage of an afternoon paper, he said, comes down to news timing and competition.
“A lot of news happens after 11 at night,” he said. “That’s news The Gazette doesn’t get.”
The Leader Herald is an afternoon publication, but most other area newspapers like the Times Union, Saratogian and The Daily Gazette deliver in the morning. Nationwide, many afternoon papers have converted to morning publication or merged with existing morning newspapers.
While he said his paper is not at war with The Gazette, he did speak in terms of cause and effect.
“All this is predicated on the fact that The Gazette tried to get into commercial printing,” Kosineski Sr. said.
Back in May, The Gazette, located near Benchemark Printing on Maxon Road Extension in Schenectady, announced the purchase of a new printing press.
At the time, Gazette General Manager Dan Beck said the new presses would allow for commercial printing targeting news publications. The Gazette for many years printed area high school and college newspapers, and he said the new presses will allow it to resume that contract work, and more.
Kosineski Sr. saw the move as a foray into Benchemark territory.
“The Gazette has been a trusted source of Schenectady and neighboring community news for over 100 years,” Beck said Tuesday in response to the future Schenectady competition. “We’re committed to continuing that legacy far into the future.”
Neither Kosineski would comment on when a Schenectady edition might be launched or when delivery schedules will shift.