The town of Clifton Park is looking to sell the naming rights to its ice arena at Clifton Commons.
While professional sports stadiums and municipal arenas like Albany County’s Times Union Center often sell naming rights to corporations, town Supervisor Philip C. Barrett said he hasn’t found another town in New York state that has done it.
The town is seeking a minimum of $20,000 per year for 10 years for the right to name the facility. Barrett said the revenue will go back into the facility, where “several hundred thousand” is needed to replace the ice-cooling system and concrete floors.
The arena sits in the middle of the Clifton Commons complex, among soccer, baseball and softball fields, a senior center, and other recreational facilities.
“The ice arena is the most visible structure on the common,” Barrett said. “The naming-rights opportunity is a unique marketing partnership that affords our partner high visibility in a premier recreational facility.”
Currently called the Clifton Park Ice Arena, the facility houses two National Hockey League regulation-size sheets of ice, one of them operating year-round. The second sheet plays host to the Clifton Park Youth Hockey League and Shenendehowa High School hockey team from September to March. During the summer, the second sheet hosts the town’s full-day summer camp for more than 200 children.
The arena, built in 1988, makes a small profit on its operations, Barrett said.
He said whoever is awarded the rights will automatically become a lead sponsor of the town’s 4th of July parade and fireworks display, which attracts thousands of people to Clifton Common each year.
The deal would also include two signs on the building and one next to a parking lot crossed by everyone coming into Clifton Commons.
The request for proposals specifies a minimum bid of $20,000 annually for a period of 10 years, but the town hopes to get more. Barrett said $20,000 is a bargain, adding: “We feel it is actually worth much more than that.”
Submissions are due to the town by Monday, April 21. Any inquiries should be directed to Barrett at Town Hall, or to firstname.lastname@example.org.