Jeremy Clowe knows the answer: Free, national publicity for the Norman Rockwell Museum.
The question is: What will an appearance on the popular game show “Jeopardy!” bring Stockbridge, Massachusetts?
The museum will receive a few minutes of fame tonight on the question-answer quiz competition. “The Art of the Norman Rockwell Museum” will be one of the categories on the program, broadcast locally at 7:30 p.m. on WTEN, Channel 10.
Longtime “Jeopardy!” fans know the routine: Three contestants are presented with general knowledge clues in the form of answers and must phrase their responses in question form. For each successful “question” asked, the player picks up a cash prize.
Tonight’s players will be quizzed about Rockwell in video segments by the show’s “Clue Crew,” which travels around the world for often offbeat subjects. In some shows, the crew have relayed information about polar bears, dinosaurs and the U.S. Air Force Thunderbirds flight team. The videos are displayed alongside clues given during the show.
“Crew” members Jimmy McGuire and Sarah Whitcomb Foss visited the museum last December.
“You’ll see the artwork on the walls, they’ll describe certain clues,” said Clowe, manager of media services for the museum. “In some cases, they filmed in our studio, they filmed outside on our grounds.”
Clowe said he got the idea about the Rockwell on “Jeopardy!” after seeing a “Clue Crew” segment last summer on the Walt Disney Family Museum in San Francisco. Clowe used contacts at Disney to contact the “Jeopardy!” production team and make a pitch for his museum.
Clowe helped come up with the answers and questions that will be used on tonight’s show. “They were not obvious questions,” he said, adding additional Rockwell segments were filmed and will be used on future shows.
Clowe loves the exposure he will receive, by putting Rockwell in “Jeopardy!”
“It’s great timing, we’re right before the summer season when people are traveling,” he said.
Clowe can’t give any clues about the Rockwell questions and answers that will be heard tonight. “I don’t want to spoil it for people,” he said. “I can’t even tell my fellow staffers. They’re dying to know.”