When Proctors announced its Key Private Bank Broadway Series for 2014-15 back in April, something seemed to be missing around the holidays. Not any longer.
“Elf: The Broadway Musical,” the musical stage version of the popular Will Ferrell film from 2003, is coming to Proctors for eight shows on Dec. 23 to 28, taking a break only on Christmas Day. Cirque Eloize iD will return for six days in August, while plenty of musical and dance acts also make up the complete 2014-2015 season announced Wednesday.
The run of “Elf” will include a Wednesday performance beginning at 11 a.m. on Christmas Eve.
“We actually surveyed some parents and they said, ‘later in the day, forget it, but 11 a.m. might be perfect,’ ” Proctors CEO Philip Morris said about the Christmas Eve show. “After we looked at our survey we decided to give it a try. I think it will be very successful.”
“Elf” was first produced on Broadway during the holiday season of 2010-2011 and received good reviews. It was also a commercial success, becoming the third highest-grossing show during its initial Thanksgiving Weekend in 2010 behind only “Wicked” and “The Lion King.” Bob Martin and Thomas Meehan wrote the book for “Elf,” and Matthew Sklar and Chad Beguelin did the score.
While December is typically a busy month at Proctors, Morris felt he couldn’t say no to “Elf.”
“We have a lot going on that time of year, including ‘The Nutcracker,’ and other shows, but we’ve been talking to them about a holiday show for a while now,” said Morris. “Their run, and they’re the only tour, is only for about eight weeks, from around Thanksgiving to the first of January, so I feel great about getting them here.”
“Elf” isn’t the only Broadway addition to the 2014-15 schedule not included as part of the Key Bank Series. “Nice Work If You Can Get It,” nominated for nine 2012 Tony Awards, will come into town for one day, Jan. 29, while also back is “Mamma Mia!” on May 15 an 16. A huge success when it first appeared at Proctors in 2006, “Mamma Mia!” returned to Schenectady in 2008 and 2011.
Other touring Broadway productions added to the Proctors’ schedule include “Peter and the Starcatcher” (March 21), “Jekyll & Hyde” (March 28), “Disney’s Beauty and the Beast” (April 16-19) and “Memphis” (April 30).
“It’s about availability and timing and other things, and yes, if you do a year by year comparison there are probably a couple more shows than in previous years,” said Morris. “I haven’t really thought about it in that way. We just put together the schedule, but it’s probably true. We do have more.”
Johnny Mathis will perform on Oct. 24, while taking center stage March 10-11, 2015, will be the Blue Man Group. Other highlights include performances by the Moscow State Symphony Orchestra (Nov. 13), The California Transit Authority (Jan. 31, 2015), The Australian Bee Gees (Feb. 7, 2015), and the Fourth Annual Gospel Jubilee (April 10, 2015).
For more information, visit www.proctors.org or call 346-6204.