Schenectady County Community College is preparing to launch a new digital media concentration this fall as part of the liberal arts degree program.
The two-year communication concentration was designed to prepare students for careers in advertising, broadcast journalism and social media.
“The concentration provides the perfect blend of communication and liberal arts courses, giving students a powerful transfer platform,” said Carol DeFries, dean of liberal arts. “The courses provide real-world new media experiences that will inspire students and provide them with a solid foundation for future study in the discipline.”
The concentration will allow undergraduate students to seamlessly transfer from the community college in Schenectady to a four-year State University of New York school as communications majors.
Classes are geared to teach students writing techniques, show them how to create blogs and YouTube videos and help them develop public speaking skills. The concentration will also provide an opportunity for hands-on experience in the field with an internship.
RaeEllen Doyle, assistant professor of liberal arts and lead faculty member in the new concentration, said the program is aligned with both the media and non-media communication tracks.
“Students are poised to continue in either track, which is a huge asset for those who know they would like to pursue the communication field but are unsure of the direction they would like to take,” she said.
A news release from the college pointed to U.S. Department of Labor statistics that suggest a 12 percent or more increase over the next 10 years in media management, public relations and information design jobs.
“SCCC’s new communication concentration comes at an exciting time in a growing field,” said SCCC acting President Martha Asselin. “This aligns with the college’s goals of preparing students for pertinent careers as well as for transfer into four-year programs.”