If Schenectady residents wanted to see Ford’s better ideas in automobiles during the 1960s, they visited Webster Motors at 1044-46 State St.
In 1961, the dealership was advertised as the city’s only authorized Ford dealer. The sales force was always happy to talk about the Galaxie, the Falcon, the Starliner and the Fairlane.
Sometimes, there were gimmicks. Dealers would promise monetary or merchandise giveaways — a guy or gal shopping for a car could also walk away with a little dough or an electric blanket.
State AMC also wanted shoppers. The car manufacturer that became famous — or maybe infamous — during the 1970s for the compact AMC Gremlin tried to attract people with the Ambassador and Jeep Renegade. People rolled in — and often rolled out with new wheels.