Music — and movie — fans have jumped all over “Run,” the hit single from electronic rock band Awolnation.
There are softly sung lyrics — “I am a human being, capable of doing terrible things” — over mellow electronic sounds, keyboards and strings. Then comes the order to “Run!” followed by harder and heavier notes.
Film fans have turned the “Run” bit into six-second clips on video entertainment network “Vine.” They’re all goofy, like this one:
WITH: Finish Ticket and Irontom
WHEN: 8 p.m. Wednesday
WHERE: Upstate Concert Hall, 1208 Route 146, Clifton Park
HOW MUCH: $32.50 advance, $35 day of show
MORE INFO: www.upstateconcerthall.com
“Hey Gary, whatcha looking at?” Gary’s computer screen reads “How to kill your roommate.”
Run! Gary chases the roomie out of the apartment, knife in hand.
Or this one: Girl looks at boyfriend, mouths the word “Run!” and both sprint from a flock of chickens.
Even this one: Two guys return home, confront two burglars and tell each other to “Run!” Cue the hard-edge sounds.
Millions of views
The bunches of compilations have racked up millions of views. The extra publicity is OK with frontman Aaron Bruno, who on Wednesday brings Awolnation to the Upstate Concert Hall in Clifton Park. The show, which also features Finish Ticket and Irontom, starts at 8 p.m.
“The people have kind of spoken and have gravitated toward that song ever since the record came out,” Bruno said in a telephone interview. “Anytime something has a life of its own, you can imagine the people at a record label saying, ‘What can we do to get this song out there?’ ”
The band’s first extended play album “Back From Earth” showed up on iTunes in 2010. “Megalithic Symphony” (with big hit “Sail”) and “Run” followed in 2011 and 2015, respectively.
More of the same is coming from Bruno.
“For me, it’s just about traditional songwriting and a good melody that speaks to people and a lyric that matters,” he said in a telephone interview. “I think lyrics are more important now than ever. With ‘Run,’ the sophomore record, it was a dream come true the way it ended up sounding. I got to push the boundaries and make it as extreme as I wanted to, and exactly how I wanted to get it to sound, so there are some moments on a sonic level that are extremely heavy and powerful. I don’t know if I could go much heavier than that, or darker. The next direction for me is hopefully more uplifting and universal.”
But maybe not.
“Having said that, I could turn in an acoustic album next,” Bruno added. “You never know until you start doing it.”
Awolnation is busy enough right now. Bruno has been doing some writing for Irontom and Sickabod Sane, and the band is currently on tour that will go through mid-September. The road trips became a point of controversy in June, when Awolnation announced it was canceling many summer dates to accept the opening slot on the Prophets of Rage tour, which features heavyweight acts Rage Against The Machine, Public Enemy and Cypress Hill.
Some Awol fans, who made non-refundable investments for tickets, voiced their displeasure on social media.
“I don’t know how much controversy there really is,” Bruno said. “I understand if someone canceled something I was looking forward to, I would be really sad about that, depending on the degree of excitement I had. You can’t always make everybody happy. . . . we’ll make it up to them.”
Big baseball fan
In addition to music, Bruno is also a sports fan. But he wasn’t planning to watch Tuesday’s Major League Baseball All-Star Game in San Diego.
“It’s such a long season,” he said. “I’m a big October baseball fan. And being a Dodgers fan, they’ve been so disappointing in the playoffs for so long, that’s pretty frustrating.
“That’s why I quit playing baseball, it was a little bit boring,” Bruno added. “It was just something I loved to do, I loved pitching and I loved hitting, as long as the pitcher wasn’t too wild and I was afraid I’d get hit. I’m much more of a diehard Oakland Raiders fan. I watch every single play, even the preseason. With baseball, I kind of wait for the playoffs. It’s a little too early now.”