The Alt, a new alt media company set to launch in mid-November, has announced its leadership team.
The Alt will be overseen by Editor/Associate Publisher David Howard King. Alay Medina will be sales director. Both have roots in Metroland, the region’s previous alt weekly.
The Alt is the result of collaboration between Proctors, The Daily Gazette and Overit. It combines a newsweekly that will be available at 400 distribution locations with a web portal featuring news about goings-on in the eight county Capital Region.
[Gazette, partners plan weekly entertainment paper]
A multiple New York Press Association Award winner, King has spent nearly eight years covering corruption, policy and elections as the state government editor for Manhattan-based website Gotham Gazette. In 2012, King served as the first New York reporter for the Center for Public Integrity’s State Integrity Investigation.
A Hudson native who began his career covering politics, civil rights and poverty as a Metroland staffer, while also penning arts profiles and music reviews, King will be charged in the coming weeks with hiring staff; contracting freelance writers and photographers; and setting the course for print and web content.
Medina, a glass sculptor born in Caracas, Venezuela, and raised in Schenectady, has an extensive background in sales, art and education, as well as in community involvement and volunteerism. She served as account executive at Metroland, and more recently as assistant sales manager for Inova LLC in Altamont.
Medina will immediately begin building an advertising base for The Alt.