These days, it seems like more artistic partnerships are being formed across the Capital Region than ever. Caffe Lena is partnering with the Saratoga Performing Arts Center. WEQX is hosting shows at Jupiter Hall.
Now, Brown’s Brewing Company in Troy and WEQX are the latest partnership on the local music scene.
This summer, Brown’s will be hosting a series of alternative music concerts, curated and organized by WEQX.
“If you go to the hottest breweries, they’re giving people an experience. Our brewery is stepping up its game,” said Erik Budrakey, the vice president of sales and marketing for Brown’s.
According to Budrakey, in 2016 a new brewery opened in New York every 11 days. That’s a lot of competition.
Thus, they asked WEQX to help them put together a six week concert series that will draw people to Troy from Saratoga and Schenectady.
“I asked them to bring on Kings of Leon before anyone knew who they were,” Budrakey said.
Jeff Morad, the program director for WEQX, worked with Kim Neaton to curate the line-up.
“I’ve seen them all . . . I’m probably most excited to see Mondo Cozmo again. Everyone loves “Shine,” but there’s so much more behind his hit,” Morad said.
Mondo Cozmo is the first on the line-up, followed by Sir Sly, Rustic Overtones, Eastbound Jesus and others.
With each, Neaton also invited local bands to open the shows.
”There’s such a great live music scene here too,” Morad said. Thus bands like the Rechordoroys, Good Fiction and Candy Ambulance are set to play the series as well.
Other Troy restaurants like Dinosaur Bar-B-Que, Slidin’ Dirty and others will also have food trucks around Brown’s Troy Taproom.
Brown's summer lineup
All shows start at 5 p.m. on Thursdays
- Jun. 1 -- Mondo Cozmo, Rechordoroys and One Red Martian
- Jun. 8 -- Ron Gallo, Joe Mansman and the Midnight Revival Band and The Late Shift
- Jun. 15 -- Sir Sly, Trapdoor Social and Good Fiction
- Jun. 22 -- Rustic Overtones, Angels on the Fourth and Candy Ambulance
- Jun. 29 -- Eastbound Jesus and Black Mountain Symphony
- Jul. 13 -- Bleeker, Northern Faces and Stellar Young