"Pinup Jordan" is going national.
Jordan Glindmyer, whose rainbow hairstyles have won her a large customer base in the Capital Region, will be featured in an upcoming episode of "The Look All Stars."
The hour-long, nationally televised show, in which two teams of hair and fashion experts work on models whose final "look" is judged by experts, will be seen on a national TV network.
Actress Tori Spelling has participated in the production.
"I'm not someone who wants to jump on television," Glindmyer said recently, in "Pinup Jordan's Mermaid Lounge" on Saratoga Road in Glenville. "I'm someone who wants to jump on television if it's the right thing for my business."
Glindmyer said she received three offers for reality-style programming last year. She didn't like the offer from Bravo. A pitch from an independent production company went nowhere.
Tori Spelling, left, and Jordan Glindmyer on the set of "The Look All Stars." (photo provided)
The set-up is simple: Two teams of four people - experts in the hair, fashion, make-up and nails professions - work on models. Judges choose the winning team and "look."
"The hairstylist was the team leader - meaning me - and we were all working together to create the look," Glindmyer said.
Glindmyer's team competed against a team led by well-regarded hairstylist Eli Mancha, who's based in Chicago.
There was drama, even when cameras were not rolling. Glindmyer said she was not allowed to use any of her personal styling tools such as clippers or combs. And clothing and fashion were given the first consideration, not hair.
"When the fashion designers chose the outfits, I had to change what my vision was based around the outfits," Glindmyer said. "It was really challenging and it was really crazy."
Another odd obstacle: Even though experts were supposed to be making the decisions, models occasionally threw in their opinions.
"In an ideal world, your models don't have any opinions," Glindmyer said. "But in the real world, even models who are paid to be on television have opinions. My male model was a musician and he didn't want to cut his hair. You'll see it, when it airs, all the drama."
Glindmyer's first career choice did not involve scissors and styling. She had earned a bachelor's degree in criminal justice, behavior and law from the College of Saint Rose in 2004, and was considering work in the courtroom -- she wanted to become a prosecutor.
Glindmyer eventually decided her positive personality might suffer from a constant workload of cases that could involve serious and saddening crimes. She began tending bar at TGI Fridays in Albany. An interest in cosmetology came next, and Glindmyer began taking courses at Schenectady's Paul Mitchell School. She graduated in 2011.
She loved mixing vivid colors for clients' fashion statements, and turning women into "mermaids." She completed hair jobs at friends' houses or her own kitchen.
Glindmyer opened her first business on Altamont Avenue in 2012. The "mermaid lounge" moved to Mohawk Avenue in Scotia in 2014 and to the current Glenville site in 2015. The new space is staffed by six stylists. And a nail expert.
Photos of color-formed women showed up on social media darling Instagram, and Glindmyer's reputation began to grow.
People noticed - like television people. That's how "Pinup Jordan" got the phone call that took her to Los Angeles last fall for a day of cutting, coloring and close-ups.
Glindmyer said it was tricky working with three other people, with each team working on two subjects each.
"If it was just my client, I would be able to choose that hair and perfect that hair, no problem," she said. "But knowing I had to work with someone else meant I had to compromise my vision to make it copacetic with her vision.
"The fashion designer chose a red dress for the female model, who had dark hair," Glindmyer said. "I wanted to put red extensions in her hair, but with a red dress I couldn't do that without it looking really kind of tacky. So I had to use a color that was not my first choice."
Glindmyer freely admits it - she's not really a team player.
"Normally, I'm a team leader," she said. "I call the shots."
Glindmyer liked working with Spelling.
"She was very professional," she said. "She grew up in this. She was someone who could stand standing in eight-inch heels all day and not bat an eye. She had someone feeding her Diet Coke with a straw. It was Hollywood, totally. And it was very enchanting."
Part of the Hollywood scene was filming "reactions" from participants, scenes that would later be spliced into the finished show. So Glindmyer and others had to "act" nervous or happy for moments that will become part of "The Look All Stars."
Glindmyer wants to find a spot in the Schenectady area for her "Look" TV viewing party. She wants people to watch a show that takes someone's total look seriously.
"This industry used to be 'Turn 'em and burn 'em,' " Glindmyer said. "You smoked your cigarette, you cut her hair and you got her out. That was the industry 10 years ago."
Now, it's different. New styles are everywhere, and people are anxious to show off deep reds, purples, blues and other vivid colors in their hair.
Reach Gazette reporter Jeff Wilkin at 518-395-3124 or at [email protected]