BROADALBIN — At EMVI Chocolate, it isn't just the wonderful aroma that attracts customers to its retail shop at 111 Bellen St. in Broadalbin.
"We have a whimsical ambience at our place, and we do make an extra effort to be whimsical," said owner Victor Gelman, who started the company eight years ago in New York City and moved to Broadalbin four years ago. "When people walk into our store, we do want to hit them with the 'wow' factor."
EMVI Chocolate is a family-run business. Working with Victor is his wife, Irina, and their two daughters, Emily and Mia. EMVI stands for each of the four family members, however, a recent addition, a baby boy named Michael, might necessitate a change.
"We might have to call ourselves EM-squared VI," said Gelmen. "We are strictly a family business, and we like to think of ourselves as a holiday gift company. During Easter, a lot of what we do our Easter bunnies, but we're not limited to chocolate bunnies. We do lifesize chickens, roosters, and all kinds of easter eggs. We can put big surprises into our Easter eggs."
Gelman says his small company, which also makes a popular chocolate candy named the Adirondack Peppermint Tree, employs between five and eight people, depending on the season.
"Our business is predominantly wholesale, and we process about 15 to 20 tons of chocolate a year," said Gelman. "I am from New York City, but we decided to move upstate just to have a more peaceful setting."