A local medical marijuana producer is jumping into the Cyber Monday rush, again.
Any purchase of $100 or more through vireohealth.com/ny will qualify for a $25 discount, the company announced Wednesday. Only patients certified to purchase the products under the state Department of Health’s Medical Marijuana Program regulations are eligible to participate.
It follows a similar promotion last year that was a huge success, according to CEO Ari Hoffnung.
“By offering sales like this on the biggest online shopping day of the year, we continue to break down stigmas associated with medical marijuana treatment,” he said.
Medical marijuana got off to a slow start after its rollout in New York state in January 2016, due in part to a limited availability of product outside metropolitan areas and a limited number of medical providers being registered to certify that patients have a legitimate medical need for marijuana extracts.
The number of registered health care providers and certified patients is steadily increasing but still a small fraction of the state’s population.
Vireo was one of the first companies licensed by New York state to manufacture and sell marijuana extracts for medical purposes, and has been working to grow its business.
This past August, it announced what it called the first-ever discount for members in honor of Labor Day. In November 2017, it offered what it said was the first-ever Cyber Monday sale on medical marijuana in New York. In April 2017, it rolled out what it called the first-ever medical marijuana home delivery program in the state, limited to New York City and nearby counties.
Hoffnung has said Vireo is ideally suited to move into the recreational marijuana market, should its use be legalized in New York, as recommended by the state Department of Health. He testified in favor of legalized adult cannabis use last month during a state Assembly hearing on the subject.
Vireo Health of New York produces its medicinal extracts in a high-tech facility at a youth detention facility-turned-business park near Johnstown in Fulton County, where it has rights to land that would allow extensive expansion.
Its four dispensaries are in Binghamton, Colonie, Queens and White Plains.