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SPAC awarded $1.7M for marketing, update of facilities

SPAC awarded $1.7M for marketing, update of facilities

Funding from Regional Economic Development Council Initiative
SPAC awarded $1.7M for marketing, update of facilities
Saratoga Performing Arts Center
Photographer: courtesy SPAC

The Saratoga Performing Arts Center has been awarded $1,695,000 by the Regional Economic Development Council Initiative. 

The funding will be split between two key projects, according to a statement from SPAC. $195,000 will go toward a multi-media marketing campaign and $1.5 million will go toward updating the facilities, including the concessions area and the restrooms. 

“SPAC’s vision for the future includes a much larger footprint in the region, including expanding the wide array of arts, culture and education programs and opportunities that it currently provides to residents, tourists and surrounding communities, who represent a large economic driver for the region,” said Elizabeth Sobol, SPAC’s president and CEO. “In order to continue to serve our half-a-million visitors a year, our 52-year old facilities must be updated and rehabilitated to reflect its status as a best-in-class, internationally recognized cultural institution.” 

In 2020, SPAC plans to reconfigure the concessions area and replace the concessions bathrooms. Because of the again plumbing, according to a statement, the restrooms are operating at 60% capacity. The project will replace the temporary concessions area with pathways and a more permanent structure that can accommodate SPAC’s education and community engagement programs. 

Demolition is slated to begin during the fall of 2019 and will be completed by the start of the 2020 season. 

Also in 2020, SPAC is slated to join with several Saratoga-based organizations on a $195,000 multi-media campaign centered on increasing tourism in the city and throughout the Capital Region. SPAC will be partnering with Skidmore College, Opera Saratoga, National Museum of Dance, Caffe Lena, Saratoga Chamber of Commerce, Saratoga Convention & Tourism Bureau, Saratoga Springs City Center Authority, and the City of Saratoga.

“We are grateful to the REDC, and to our incredible vision partners, the SPAC Board of Directors, NYS Parks, and the LA Group for their help in reimagining SPAC and its place in this unique exquisite natural location,” Sobol said.

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