SCHENECTADY — Schenectady ARC has taken a star turn with its take on the lip sync challenge.
Its three-minute video features a variety of festively-dressed clients and staffers dancing, twirling and otherwise having a blast to Pink’s “Get the Party Started.”
The video was shot at seven agency locations around Schenectady County this past winter, as well as inside Proctors.
The clip marks the launch for the challenge among ARCs in the region with the ultimate goal of raising awareness about local ARC chapters and their services and role in the community.
“We thought it would be a great way to challenge each other and have a lot of fun along the way,” said Michele Dombroski, associate executive director for development at Schenectady ARC, in a press release.
Two ARC staffers had backgrounds in videography, which formed the core of the five-person video production team.
The challenge, originally hatched by police departments last summer, shows no signs of abetting and will continue to spread across the Capital Region this spring.
Each week, another local ARC chapter will launch its own video and challenge another agency to follow suit.
“The title of this song just stood out to me as being the one we needed to use,” said Kelly Milkins, director of human resources at Schenectady ARC, on leading the charge. “I also happen to really love Pink so it all worked out perfectly.”
Since its release last week, the clip has garnered hundreds of likes and dozens of comments on social media.
And it has helped raised Milkins’ profile in the organization: She’s now referred to as “the video lady” or “lip sync lady” by participants.
“It's very encouraging to know how many people love this project as much as I do,” Milkins said.
Schenectady ARC tagged Rensselaer ARC, which put its stamp on Twisted Sister’s “We’re Not Going to Take It,” the fist-pumping 1980s ode to teenage rebellion, in a video released Sunday.
“We chose this song because we are fighting for better pay for our employees and justice for the people we support,” Rensselaer ARC wrote on Facebook.
Joining Schenectady and Rensselaer ARCs are Schoharie ARC, Saratoga Bridges, Lexington, Liberty,
Warren/Washington/Albany ARC and the Adirondacks-based Mountain Lake Services.
For more information about Schenectady ARC, visit arcschenectady.org/.