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Albany unveils honorary ‘Jonas Brothers Way’ street sign

Albany unveils honorary ‘Jonas Brothers Way’ street sign

S. Pearl St. now ‘Burnin’ Up’ after honorary name inclusion
Albany unveils honorary ‘Jonas Brothers Way’ street sign
The "Jonas Brothers Way" sign in Albany was unveiled today.
Photographer: courtesy times union center

The Jonas Brothers have it all: two No. 1 albums, one No. 1 single and a Grammy Award nomination.

Now, to add to their many boy band accolades, they have a street in Albany.

County Executive Dan McCoy and City Treasurer Darius Shahinfar introduced a street sign for “Jonas Brothers Way” today in honor of the group’s upcoming “Happiness Begins” reunion tour hitting Albany on Aug. 19. While “Burnin’ Up” Boulevard would’ve also worked, the honorary sign still sits on S. Pearl Street in advance of the group’s 518 comeback.

The trio hasn’t stepped foot in Albany since their 2005 Palace Theatre show, when they opened for the Cheetah Girls “The Cheetah-licious Christmas Tour” with Ally and AJ. The JoBros then came to SPAC in 2008, but cancelled a 2013 Palace Theatre show before eventually breaking up, leaving fans to send an “SOS” for the guys to make a return.

And now we’re just 66 days away from their comeback.

But the Capital District wasn’t waiting until the “Year 3000” to celebrate the accomplished Disney-born trio. LiveNation, the show’s promoter, asked if the city of Albany would agree to the street’s renaming, according to Times Union Center general manager Bob Belber.

“This is just a great promotional method of informing the public that the Jonas Bros tour is coming to Albany on August 19th,” Belber said. “Very creative.”

Erin Villeneuve, TU Center marketing director, said that this has only been done once before to her memory, when Michael Buble performed in Albany in 2008.

Unfortunately for fans of the “Sucker” performers, the sign will only be through the show’s date.

“It’s a nice tribute to the Jonas Brothers, to their reunion tour and to the fans,” McCoy said at today’s unveiling before he pulled a cover off the new sign honoring the brothers.

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