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EDITORIAL: Support local businesses on Small Business Saturday

EDITORIAL: Support local businesses on Small Business Saturday

Local businesses enrich our communities. Make a special visit to them on Small Business Saturday.
EDITORIAL: Support local businesses on Small Business Saturday
Local leaders promote the upcoming Small Business Saturday in downtown Schenectady.
Photographer: John Cropley/Gazette Business Editor

Who are the people in your neighborhood?

In your neighborhood? In your neighborhood?

Say, who are the people in your neighborhood?

They’re the people that you meet each day.

 

Since we’re celebrating the 50th anniversary of Sesame Street this year, that’s a little ditty from the show you might remember from your childhood.

Feel free to get it stuck in your head as you decide where to do your Christmas shopping on Saturday.

Between Black Friday and Cyber Monday is a special shopping day on which you can get great gifts and bargains, and keep your shopping dollars in your local community, by supporting locally owned businesses on Small Business Saturday.

These businesses aren’t owned by large corporations or by billionaires running for president. They’re run by the people in your neighborhood. 

The people that sponsor and coach your kids’ sports teams. Who pay for the lights and holiday decorations that adorn your downtown. They’re the people who plant the flowers in sidewalk flower boxes and who donate items and services for raffles for our local charities. 

These businesses are also major drivers of the local economy, hiring a lot of local people and paying a good share of the property taxes.

Small businesses make up more than 99% of all businesses in the U.S., and employ 47.5% of the country’s workers. 

Franchised small businesses employ roughly 8 million people, and make up 40% of all American retail jobs.

In addition, small businesses donate 250% more than larger businesses to non-profits and community causes.

And if you spend $100 at a local business, roughly $68 stays local compared to just $43 for large businesses.

The money you spend at local businesses, instead of at big-box stores or online, helps ensure their survival.

Local businesses offer everything from books, to small gifts, to massages, to clothes, to food, to craft beer and much more — all of which make great gifts.

Many communities and chamber organizations are sponsoring Small Business Saturday events this Saturday by offering free or discounted services, coupons, gift certificates and other deals.

Not only will you get an opportunity to get some great bargains, you might also rediscover your downtown and perhaps run into some old friends along the way.

These aren’t just any another business. They’re the people in your neighborhood.

So sing a happy tune on your way to support them, on Small Business Saturday and throughout the year.
 

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