Fans of “Schitt’s Creek” will get the reference as soon as they see the redesigned “Rose Apothecary” storefront in Sharon Springs.
Others will have to catch up.
Beekman 1802 Mercantile announced last week that in honor of the last season of the Canadian comedy “Schitt’s Creek,” the company’s storefront at 187 Main Street would be remodeled to resemble the Rose Apothecary shop from the PopTV series.
The storefront declares “One of a Kind” and “Locally Sourced,” with a black and grey color scheme.
“Visit the only Rose Apothecary in the world! If you are a fan of the show ‘Schitt’s Creek’ you can visit Sharon Springs, NY, from now through the end of February and get your selfie,” the company announced on Facebook.
The Emmy-nominated show’s sixth season began airing earlier this week and follows the Rose family as they deal with severe financial loss and to move to one of their only assets: “Schitt’s Creek.” It’s a town in the middle of what seems like nowhere, filled with quirky characters. The Rose family, comprised of parents Johnny and Moira, and children David and Alexis, has to learn how to rebuild their relationships and their business empire.
David, one of the family members, opens Rose Apothecary with his boyfriend and business partner, Patrick. Similar to Beekman 1802, they sell lotions and other skincare products.
The owners of Beekman 1802, Josh Kilmer-Purcell and Brent Ridge, said on Facebook that they identify with the sitcom. They reached out to the show’s producers to tell the Beekman 1802 story. The conversation ended with a collaboration.
“We were two fancy-pants city guys who lost our ‘big important jobs’ in the Recession, and we had to start our lives over in a small town, working with people who were trying to figure us out as much as we were trying to figure them out. But where you wind up is where you are supposed to be. . . The characters [in the show] have learned about themselves what we learned about ourselves when we landed in Sharon Springs. No one’s truly ‘against’ anyone else, and as long as we work together, we all make the best of whatever situation we find ourselves in. We’re all on the same team. All of us. The same ridiculous, over-the-top team. We are Neighbors. And the biggest hearts are found in the smallest communities.”
Along with the redesigned storefront, Beekman 1802 Mercantile will roll out a Rose Apothecary collection of products in early February.
New episodes of “Schitt’s Creek” air on Tuesdays on PopTV.