January is the month to get fit. Well, it’s the month where it seems like everyone strives to anyway.
It’s part of the reason why Glenville resident Brandon Fraser has organized the New York Fitness Expo, which opens on Saturday at the Marcelle Athletic Complex.
The expo brings together 150 health and fitness exhibitors, as well as competitions like the USA Powerlifting Northeast Iron Beast Winter Classic and the Shatter Events Winter Swolestice.
“I grew up being a fitness enthusiast. I actually went to school for dietetics and I was a personal trainer [as well as] a nutrition coach online. It was really eye-opening that so many people asked me about certain products and what product would help them get to their goal the quickest,” Fraser said.
Thus, three years ago, he started working with his family’s company, Anthony Media Services, brainstorming ways to bring a fitness expo to the area.
“Event production has been in the family for 20 years now. . . I’ve had great training and I’ve actually worked with my mother, Suzette Anthony, doing the [New York] Women’s Expo for the last 11 years now,” Fraser said.
Several years ago, out of his own curiosity, he started going to fitness expos across the country.
“It was just a great experience to connect with people who are interested in the same hobbies you are. You’re able to learn and get educated by these fitness professionals or get free samples, which is obviously a huge plus. It was just a great way to get motivated being in such and environment where you’re surrounded by positivity and like-minded individuals so that’s what brought me to do my own expo in the Northeast,” Fraser said.
He’s expecting 5,000 people from across New York, Massachusetts, Pennsylvania, Vermont and beyond to turn out for the expo. That includes both fitness enthusiasts and beginners.
On Saturday, 50 women will compete in the USA Powerlifting Northeast Iron Beast Winter Classic and on Sunday 50 men will compete. CrossFit will hold a Winter Swolestice event, with an open session on Saturday and 30 teams competing for prizes on Sunday.
Saturday will also include smaller competitions, including performing the highest number of push-ups in one minute or burning the most calories on the assault bike.
Throughout the weekend, iCryo, the expo’s presenter, will offer free full-body cryotherapy and cryotherapy facials.
Exhibitors range from athletic apparel companies to CBD suppliers to local gyms, including GNC, Muscle Egg, the Keto Cookie, Best Fitness, Upstate CBD, and many others.
“I’ve really been very picky and selective with who I choose because I want the best of the best at this expo so people coming, they have the best products and services to help them get to their goal,” Fraser said.
One challenge in organizing the expo has been the fact that there hasn’t been anything like it in the area, according to Fraser. While there have been local health fairs, there hasn’t been an expo of this nature.
“A fitness expo is far from a health fair and it’s really more so a show. [There’s an] entertainment component and it’s just a great way to get motivated,” Fraser said.
New York Fitness Expo
WHEN: 9 a.m. - 5 p.m. Sat., 9 a.m. - 4 p.m. Sun.
WHERE: Marcelle Athletic Complex, Siena College
TICKETS: $10 adults; $5 kids 12 and under
MORE INFO: nyfitnessexpo.com